Wild for Life

Interactive Media: Inspiring Global Action against Wildlife Trafficking

Topic: Wildlife Conservation
Location: Global

#WildforLife: Interactive storytelling across digital platforms centers individuals as part of the solution in the global effort to end wildlife trafficking.

Wildlife trafficking is a major threat to endangered species.

Storytelling that Improves Engages Audiences in Wildlife Conservation

In 2016, Rising Impact launched the #WildforLife campaign as a global initiative.

Through a mix of entertainment-education approaches, the #WildforLife campaign connects audiences to wildlife conservation in ways that are personal and actionable.

Scenes from a Wild for Life Champion video about a sea turtle sanctuary in Kenya

Content

Website
Champion Videos
Billboards
Digital Engagement Strategy

Conversation

Social Media
PSA videos

Action

Country Events
International UN Brand Activations
Capacity Building

This campaign helped me see how my actions can make a difference for wildlife conservation.

— WildforLife Participant

Positive Impact on Wildlife Conservation Awareness and Global Engagement

IMPACT

1 MILLION

people visited the website

1.2 BILLION

people were reached on social media

400K

people took the quiz

Capacity and Community Strengthening

Strengthened and digital communities across UNEP, partners, and its audiences by engaging influencers and celebrities in starting conversations around wildlife conservation.

“Give Your Name To Change The Game,” global social media celebrity champion campaign

Rising Impact inspires individuals to protect endangered species and combat wildlife trafficking through initiatives like Wild for Life.

#WildforLife was developed by UN Environment Programme (UNEP) in collaboration with Rising Impact, and support from global and regional partners.

Wildlife trafficking is one of the largest transnational crimes, threatening biodiversity, destabilizing communities, and driving species toward extinction. Many people remain unaware of the scale of the problem or their role in it as consumers or advocates.