Ouro Negro
Using the Power of Media to Improve Health and Social Outcomes
Topic: Comprehensive Health
Location: Mozambique
Ouro Negro (Black Gold): A drama about teens introducing healthier habits to their fictional, traditional fishing village, Nguva.
In 2015, Rising Impact launched a holistic communication initiative, Ouro Negro (Black Gold), to improve literacy around maternal and child health, sexual and reproductive health (SRH), gender-based violence, nutrition, gender equity, early childhood development, prevention of child marriage, education and more.
Nilza, a 17-year-old Ouro Negro radio drama listener in Mozambique, shares how the program has changed her life.
Jenna
As a teen radio producer, Jenna empowers girls and young women to take control of their futures.
Learn about Jenna’s story
Learn about Jenna’s Story
Through her broadcasts, Jenna brings crucial information on health, education, and girls’ rights directly to her community.
Connecting Communities to Health Services through Radio
At the heart of Ouro Negro is an entertaining Portuguese-language serial drama that touches hard to reach audiences.
Broadcast in 22 local languages across 115 radio stations, the drama is complemented by live call-in shows and community engagement activities that connect listeners to essential health services.
Our partnerships with Radio Mozambique, and the Independent Radio Network (ICS) make broadcast on 116 radio stations possible, reaching 4 million listeners every year.
Content
Radio Drama
Videos
Website
Podcasts
Conversation
Social media
Call-in Shows
Chatbot
Action
Community Theater
Hair Salon Interventions
Positive Impact on Health Behaviors and Community Capacity
Independent evaluations by GeoPoll and Viamo reveal the transformative impact of
IMPACT
90%
of listeners report adapting healthier habits
75%
of listeners talked about health with others
6
million listeners
Listeners report behavior changes, including:
- Seeking prenatal care.
- Breastfeeding.
- Using contraception.
Capacity & Community Strengthening
Through our training, teens and local radio producers develop call-in shows that draw audiences. They gain skills in using feedback from audience to foster informed conversation both on and ooff air.
Rising Impact is empowering communities to transform health outcomes and create sustainable change through initiatives like Ouro Negro.
Mozambique has a high rate of child malnutrition, maternal and child mortality, as well as communicable and non-communicable diseases. Lack of access to information and services is a contributing factor, as well as gender inequality, and low-literacy rates, especially among women.
Ouro Negro was generously funded by UNICEF Mozambique, its core implementing partner since inception in 2015. Rising Impact co-created Ouro Negro with UNICEF, the World Food Programme, the Government of Flanders, MISAU (the Ministry of Health in Mozambique), and Grand Canada Challenges.
Our evidence-based approach
Coalition Building & Formative Research
Training & Program Design
Mentoring & Production
Broadcast & Community Mobilization
Monitoring & Evaluation
